When The Beatles performed on the Ed Sullivan show on February 9, 1964, it marked their first live televised performance in the US. It was reported that seventy-three million people watched. This performance featured the group in rather unremarkable matching suits and haircuts. The logo on the front head of the bass drum, the same one on display here, acted as a visual focal point for the new band’s identity and path to fame in their first years in the US.